MX8 Labs launches an AI-powered platform to streamline quantitative market research for smaller brands, enhancing speed and accessibility.
The platform aims to eliminate trade-offs between speed and accuracy in market research, benefiting lean teams with tight budgets.
Early client Wunderkind reports the platform delivers on its promise of speed and accuracy, crucial in a competitive market.
A report by MX8 Labs shows 76% of consumers are open to trying new brands, driven by better prices and product innovation.
The launch reflects a broader market shift where AI tools enable smaller brands to compete more effectively with larger incumbents.
Marketing and research veterans have launched MX8 Labs, an AI-powered platform designed to make quantitative market research faster and more accessible for smaller, independent brands, as first reported by Adweek. The company’s goal is to automate the time-consuming grunt work of consumer surveys to give "challenger brands" the insights speed once reserved for large corporations.
Ending the trade-offs: The platform was built to solve a common frustration for lean teams facing tight budgets and rising demand for data. According to co-founder Tom Weiss, the goal is to end the compromises between speed and accuracy that have long plagued market research. CEO Megan Daniels added that the tool streamlines the entire survey workflow, from programming and fielding to data analysis.
A challenger's market: The launch arrives as consumers show a growing willingness to ditch legacy players. A report from MX8 Labs finds 76% of consumers are likely to try a new brand, driven by straightforward motivations like better prices (48%) and product innovation (39%). That openness is prying open the market for disruption, with the food and beverage category emerging as a primary battleground where 70% of shoppers are willing to try something new.
Proof in the pudding: The platform already has a key proof point in early client Wunderkind, a performance marketing firm. According to Tim Glomb, the company's vice president of digital, content, and AI, the platform delivers on its promise of speed and accuracy. “We live in a highly competitive, fast-paced world that requires constant access to market insights that move at the speed of business,” he said.
The convergence of accessible AI tools and shifting consumer loyalty is creating a genuine opening for smaller brands to compete with incumbents on a more level playing field. This launch is part of a broader market reset where AI is making everyone a researcher. For a deeper dive into the consumer mindset, the full challenger brand playbook explores how different generations discover new products and what truly holds them back from trying something new.
